sweetish by honeymoon dessert

Hong Kong

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overview

Sweetish by HONEYMOON DESSERT is a new young brand launched by Honeymoon Dessert Group in 2016. Instead of traditional Chinese sweet soups, the new brand offers Western-style dessert creations that are fun and playful. KUBE provided complete corporate branding solution, including brand story conceptualization, logo and graphic design, visual guidelines, interior design, and retail (staff uniform, food styling, menu…etc) design. A refreshing new brand was born under Honeymoon’s unbrella.

滿記甜品推出全新年輕飲食品牌。新品牌與滿記風格迥異，不走傳統中式糖水路線，以西式烹調方法、創作一系列玩味十足的新式甜品。KUBE再度與滿記合作，為Sweetish by HONEYMOON DESSERT 提供全套形象企劃服務，從品牌故事、商標及平面設計、視覺執行指引、店面裝潢、員工制服、餐牌、餐具、以至食物擺盤等。在滿記的成功基礎上，塑造充滿新鮮感的年輕品牌。

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