Success Stories
Hong Kong
2014
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overview
b+ab as the first in-house brand of I.T group now has over 90 shops worldwide that have a crossover collection with Evangelione, an Asian handmade puppet artist from Malaysia. b+ab x Evangelione collaborated to design 5 unique dolls that wore the b+ab autumn and winter collection. To intensify this iconic event of the year, KUBE created a series of hardware including backdrop design, pop up store design, related promotional material and the display design of doll’s showroom. The brand was revealing by the ingenuity and adventurous image.